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New Product Development

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New Product Development

Successful Innovation in the Marketplace

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New Product Development by Erdener Kaynak
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New Product Development will help companies overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product Development can help businessmen innovate and keep their company on the leading edge, no matter what type of industry they are in!
Release date Australia
November 26th, 2002
Country of Publication
United States
Routledge Member of the Taylor and Francis Group
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