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New Product Development by Erdener Kaynak
New Product Development by Erdener Kaynak
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New Product Development

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New Product Development

Successful Innovation in the Marketplace
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Description

New Product Development will help companies overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product Development can help businessmen innovate and keep their company on the leading edge, no matter what type of industry they are in!

Author Biography:

Erdener Kaynak, Nicholas Mills, Michael Z Brooke
Release date Australia
November 26th, 2002
Audiences
  • General (US: Trade)
  • Professional & Vocational
  • Tertiary Education (US: College)
Pages
244
Dimensions
156x216x19
ISBN-13
9780789015679
Product ID
3664367

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