Business & Economics Books:

Nintendo Magic

Winning the Video Game Wars



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Nintendo Magic by Junpei Furuhata
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In 2006, Nintendo released Wii at the same time as the highly-anticipated and much-vaunted Playstation III was introduced. Wii's David defeated PlayStation's Goliath, inversely echoing the NES v. PlayStation II outcome of a decade previous. Nintendo Magic is the story of what went right, discussing the business strategies and marketing savvy that took on the mighty Sony and won.

Author Biography

Osamu Inoue was born in 1974. After graduating from Keio University he joined Nikkei BP (book & magazine publisher of Nikkei, the Japanese Wall Street Journal) with a focus on personal computers and international IT development. As an editor in charge of Nikkeis Nikkei Computer column Inoue is considered to be an expert on the development of computers within the automobile, entertainment, and services industries. As of 2009 Inoue is an exclusive reporter for Nikkei Business Online, Nikkeis web-based news service. Nintendo Magic: Winning the Videogame Wars is his first book.
Release date Australia
December 15th, 2008
Country of Publication
United States
1 Illustrations, unspecified
Vertical Inc.
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