No B.S. Guide to Brand-Building by Direct Response

The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It

By:

Dan S Kennedy

Format:

Paperback / softback

Series:

No B.S.

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Description

Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make--first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them. Led by Kennedy, with the sup

Author Biography:

Dan S. Kennedy is a strategic advisor, consultant, business coach and editor of six business newsletters, he directly influences more than one million business owners annually. He is a champion of small business owners and entrepreneurs with a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth. Forrest Walden and Jim Cavale are the entrepreneurs leading Iron Tribe Fitness, the fastest growing, group personal training, brick-and-mortar fitness franchise in North America. Their business model is unique and their members' success is extraordinary. They are also the authors of Iron Tribe.

Release date Australia

April 3rd, 2014

Author

Dan S Kennedy

Audience

General (US: Trade)

Contributors

With Forrest Walden
With Jim Cavale

Pages

280

Series

No B.S.

Dimensions

152x229x20

ISBN-13

9781599185330

Product ID

21595452

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