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Nudge

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Nudge

Improving Decisions About Health, Wealth, and Happiness
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Description

"Nudge" is about choices - how we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make - including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible choice architecture can successfully nudge people towards the best decisions without restricting their freedom of choice. Straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being.

Author Biography:

Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business. Cass R. Sunstein is Karl N. Llewellyn Distinguished Service Professor of Jurisprudence, University of Chicago Law School and Department of Political Science.
Release date Australia
February 24th, 2009
Audience
  • General (US: Trade)
Country of Publication
United States
Imprint
Penguin USA
Pages
320
Publisher
Penguin Putnam Inc
Dimensions
140x215x22
ISBN-13
9780143115267
Product ID
3855478

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