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Obliquity

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Obliquity

Why our goals are best achieved indirectly

Format

Hardback

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Obliquity by John Kay
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Description

If you want to go in one direction, the best route may involve going in another. This is the concept of 'obliquity': paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain. Pre-eminent economist John Kay applies his provocative, universal theory to everything from international business to town planning and from football to managing forest fires. He shows why the most profitable companies are not always the most profit-oriented; why the richest men and women are not the most materialistic; and why the happiest people are not necessarily those who focus on happiness.

Author Biography

John Kay is a visiting professor at the London School of Economics and a fellow of St John's College, Oxford. As research director and director of the Institute for Fiscal Studies he established it as one of Britain's most respected think tanks. Since then he has been a professor at the London Business School and the University of Oxford, where he was the first director of the Said Business School. He is a regular columnist for the Financial Times and the author of numerous books, including The Truth About Markets (9781848296723) and The Long and the Short of It (9780954809324).
Release date Australia
March 18th, 2010
Author
Country of Publication
United Kingdom
Edition
Main
Imprint
Profile Books Ltd
Pages
224
Dimensions
138x204x25
ISBN-13
9781846682889
Product ID
3894260

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