On Media Violence

By:

W.James Potter

Format:

Paperback / softback

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Description

In this definitive examination of a much-debated topic, the author provide a thorough review of research, addresses the need to rethink the methodological tools used to assess media violence, and introduces the concept of Lineation Theory.'

Author Biography:

W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: Media Effects; Media Literacy, 10th edition; The 11 Myths of Media Violence; Major Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Success; and 7 Skills of Media Literacy.

Release date Australia

October 15th, 1999

Author

W.James Potter

Audience

Professional & Vocational

Pages

312

Dimensions

152x229x15

ISBN-13

9780761916390

Product ID

2451274

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