From military intelligence to business intelligence, Rosendo Abellera has made a lifelong career out of utilizing data as a critical asset. His early career in software development began with several commercial software packages across various industries and business areas, including work order management, telecom billing, prescription refill, and even voter registration. This extensive hands-on experience of developing data-driven applications has contributed heavily to his expertise and proven, successful approach to Business Intelligence (BI) and Analytics solutions development. As an early adopter and pioneer of BI coupled with modern data warehousing (DW) approaches and technologies, he has successfully architected DW and BI solutions from the ground up for leading companies, including AAA, Comcast, John Hancock Financial, Koch Industries, LexisNexis, Mercury Systems, and State Street Bank. Additionally, Rosendo has consulted a multitude of leading organizations across various industries both in the government and commercial realm. As a DW and BI Subject Matter Expert (SME) and proven successful practitioner, he has held key management positions to establish the DW and BI practices of several major, prolific consulting organizations. A consummate entrepreneur, he has founded DW and BI irms including a former Oracle Partner as well as a Big Data Analytics company. Lakshman Bulusu is a Senior Oracle Consultant with 23 years of experience in the fields of Oracle RDBMS, SQL, PL/SQL, EDW/BI/EPM, and Oracle-related Java. As an Enterprise-level data warehouse, and business intelligence solution architect/technical manager in the ORACLE RDBMS space, he focused on a best-fit solution architecture and implementation of the Oracle Industry Data Model for telecom. He has worked for major clients in the pharma/healthcare, telecom, financial (banking), retail, and media industry verticals, with special emphasis on cross-platform heterogeneous information architecture and design. He has published eight books on Oracle and related technologies, all published in the United States, as well as four books on English poetry. He serves on the development team of qteria.com and Qteria Big Data Analytics. Bulusu is OCPcertified and holds an Oracle Masters credential. He was selected as a FOCUS Expert for his research briefs titled "Raising your ‘SIQ’ (Social Intelligence Quotient): 5 Key Business Indicators," "Raising your ‘BIQ’ (Business Intelligence Quotient): 5 Things Your Company Can Do NOW," and "High- Fives for an Innovative HR Strategy" on FOCUS.com. He has written a host of technical articles and spoken at major Oracle conferences in the United States and abroad. He can be reached at balakshman@gmail.com.