Mary Jo Hatch (PhD Stanford 1985) is Professor of Commerce at the McIntire School of Commerce, University of Virginia (USA). Related to her work on organizational identity, she has published numerous articles on organizational culture, organizational symbolism, and organizational identity and image in academic journals such as the Academy of Management Review, Human Relations, the Journal of Management Inquiry and the European Journal of Marketing. Other publications include the textbook 'Organization Theory: Modern, Symbolic and Postmodern Perspectives' (OUP 1997) and 'The Expressive Organization: Linking Identity, Reputation and the Corporate Brand' (OUP 2000, co -edited with Majken Schultz and Mogens Holten Larsen). Majken Schultz (PhD Copenhagen Business School 1986) is Professor of Management at the Copenhagen Business School at the Department of Intercultural Communication and Management. She is currently leading the research-based Corporate Brand Initiative in collaboration with Mary Jo Hatch. She has published numerous articles on organizational culture, corporate reputations and organizational identity, and image interrelations in academic journals such as the Academy of Management Review, Human Relations, Organization Studies, the Journal of Management Inquiry, Corporate Reputation Review and the European Journal of Marketing. Other publications include 'The Expressive Organization: Linking Identity, Reputation and the Corporate Brand' (OUP 2000, co -edited with Mary Jo Hatch and Mogens Holten Larsen).