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Our Own Worst Enemy as Protector of Ourselves by Byron B. Renz
Our Own Worst Enemy as Protector of Ourselves by Byron B. Renz
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Our Own Worst Enemy as Protector of Ourselves

Stereotypes, Schemas, and Typifications as Integral Elements in the Persuasive Process
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Description

Much communication today argues a point. An argument, by definition, involves an attack and a counterattack not only using logic, but also incorporating non-logical feelings, attitudes, beliefs, and values. Much of the non-logical element in our argument taps the reservoir of unconscious understandings, feelings, expectations, and values that we have coded and stored in our unconscious minds in the form of stereotypes, schemas, and typifications. Our internal packets of stored values and beliefs may constitute our own worst enemy as they militate against creative thought and forward-looking change. At the same time, they may provide solace for our inner being and provide a framework for developing persuasive campaigns to further our interests. The book takes us through the persuasive process, particularly as it is used in terrorist persuasive settings and as it has been used in some of the major propaganda battles of the twentieth and twenty-first centuries.

Author Biography:

Byron B. Renz, Ph.D., Wayne State University, has served as a major-market broadcaster and a university professor of mass communication. He has also held Fulbright lectureships at the University of Latvia and Rigas Stradina University in Riga and at Belarusian State University in Minsk. Dr. Renz's current research interests focus on the interrelationship of media and society and include persuasive and expository writing.
Release date Australia
February 23rd, 2010
Author
Audience
  • General (US: Trade)
Pages
188
Dimensions
155x233x14
ISBN-13
9780761847045
Product ID
3635696

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