It pays to be persuasive. From senior managers to new-starters in business; at home, in the office and in the boardroom the ability to confidently motivate, influence and convince others offers a competitive edge that can really set you apart and help you get what you want. Learn the power of words; how to be an effective listener; how to develop and enhance your memory; how to control the attention of others and how to read body language and other non-verbal signs. Persuasion will boost your persuasive and intuitive skills to amazing new levels and will help you achieve more in every area of your life.

Table of Contents

Foreword Publisher's acknowledgements Author's acknowledgements Introduction 1. The power of persuasion 2. Being a good listener 3. Attention please 4. Mind your body language 5. Memory magic 6. Make words work for you - the power of psycholinguistics 7. Telephone telepathy 8. Negotiating for mutual benefit 9. 'Difficult' people (and their behaviour) 10. The personality spectrum Appendix Afterword Index

Author Biography

James Borg is a practising work psychologist and business consultant. He became interested in magic and 'mind-reading' at the age of 9 and subsequently was - a few years later - admitted as one of the youngest-ever members of the Magic Circle. He reveals in Persuasion that there is a lot we can learn from magician's tricks to help us gain persuasive powers to use in work and life.