Political Branding in Turbulent times

Name: Political Branding in Turbulent times
SKU: 35166338
Price: 172.99 AUD
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Hardback

Series:

Palgrave Studies in Political Marketing and Management

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Description

Political uncertainty and instability characterise many regions around the world and, increasingly, can be observed in more established democracies. The COVID-19 pandemic, national and international tensions, and the proliferation of autocratic, chauvinist, and, at the most extreme, fascist forces around the world all contribute to turbulent political times. Such environments constitute tremendous challenges, but also opportunities for scholars to contribute to an understanding of processes in the political market, using the lens of political branding theories. Authors from various disciplinary backgrounds, including social psychology, marketing, and media and communications, provide commentaries and analyses of branding processes in different national contexts, all characterised by tensions and challenges. The topical and provocative content of the chapters, all focusing on recent political events and phenomena in the political arena, should appeal to researchers, branding practitioners, politicians, and members of the public seeking to deepen their understanding of current events and political branding concepts.

Author Biography:

Dr Mona Moufahim is Senior Lecturer at the Stirling Management School at the University of Stirling in Scotland, UK. She is the current Chair of the Political Marketing Special Interest Group of the Academy of Marketing. Her research focuses on identity, extreme right politics, and political marketing and consumption.

Release date Australia

October 26th, 2021

Audience

Professional & Vocational

Contributor

Edited by Mona Moufahim

Edition

1st ed. 2022

Illustrations

7 Illustrations, color; 2 Illustrations, black and white; XVII, 161 p. 9 illus., 7 illus. in color.

Pages

161

Series

Palgrave Studies in Political Marketing and Management

ISBN-13

9783030832285

Product ID

35166338

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