There is a revolution happening right now! The world's preferred way of losing weight has been dieting, however the overwhelming scientific research has shown that 50 years of dieting has actually made a large proportion of people in the western World overweight. This irony would be laughable if were not so sad, that in the late 20th century so many people became overweight after starving themselves on diets. However, people are becoming aware that diets work for hardly anyone and more and more researchers are discovering that weight gain and weight loss are really about human behaviour rather than food. Kevin Laye is an excellent therapist and has been one of the key people who has worked with me at my live events in my quest to help the World lose weight easily. We have both studied people who are overweight and people who are naturally thin; we have heard many different stories and worked with plenty of 'hopeless cases'. This book is the product of many years of research, not done in a laboratory, but in the real World. Kevin has his own unique approach to weight loss.
However, we both come from the same school of thought, weight loss is not so much about food, but really about the way people think and act around food. When it comes to learning, some people like to read straightforward instructions; some people prefer stories and some like a mixture of both. That's why this book is so helpful to anyone wanting to lose weight and keep it off. The simple user-friendly approach makes it possible to transform your relationship with food and the way you think and feel about yourself forever! Paul McKenna