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Practical Marketing Planning by John Cooper
Practical Marketing Planning by John Cooper
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Practical Marketing Planning

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Practical Marketing Planning

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Description

This interactive workbook describes the principles and techniques of marketing in a way that business people and students can understand and apply to all business activities. Divided into two sections, Part 1 looks at the principles and components of marketing, the internal and external audits, research, targeting forecasting and communications. Part 2 is an easy to use planning manual which guides the user through the production of a comprehensive marketing plan for a variety of products and sales regions.
Release date Australia
May 12th, 1997
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Country of Publication
United Kingdom
Illustrations
Tables and line drawings
Imprint
Palgrave Macmillan
Pages
288
Publisher
Palgrave Macmillan
Dimensions
156x234x18
ISBN-13
9780333679081
Product ID
1710017

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