Excerpt from Principles and Practice of Show-Card Writing: Prepared in the Extension Division of the University of Wisconsin The increase in the amount of advertising by means of cards has made it necessary and profitable for business institutions to have their own staff of card designers. In the smaller retail stores the cards are sometimes lettered by the window trimmer or one of the salesmen who spends part of his time doing this work. Department stores, theatrical concerns, and movie studios employ staffs of their own, while some sign and paint shops con duct their show-card business as a special department in their organization. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.