Product Gems 2

109 Science Experiments That Demonstrate How to Build Products People Love

By:

David Greenwood

Format:

Paperback / softback

Series:

Product Gems

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Description

How Farmville turned the world into virtual farmers, why Steam's Summer Sale keeps gamers indoors all summer, how Netflix built a billion-dollar business on "binge-watching," and over 100 more examples of the psychology behind the most successful products ever created. Product Gems distils research from 84 behavioural science papers and case-studies into 108 bite-size "gems" that demonstrate the key techniques used by leading companies to build products people love.

Release date Australia

July 10th, 2018

Author

David Greenwood

Audience

General (US: Trade)

Illustrations

Illustrations, black and white

Pages

222

Series

Product Gems

Dimensions

152x229x12

ISBN-13

9781717723949

Product ID

28261102

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