Business & Economics Books:

Promoting International Tourism

To the Year 2000 and Beyond

Format

Paperback

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Promoting International Tourism: To the Year 2000 and Beyond by Godfrey Harris
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Description

This book offers a 10-step program to attract international tourists.

Table of Contents

Contents: Initial Thoughts on International Tourism; Statistical Spotlight on International Tourism; Understanding the Step-by-Step Plan -- Step 1: Defining the Product; Step 2: Inventorying the Resources; Step 3: Analysing the Marketplace; Step 4: Arranging the International Contacts; Step 5: Organising the Effort; Step 6: Improving the Domestic Resources; Step 7: Refining the Informational Sources; Step 8: Developing the Promotional Material; Step 9: Bringing in the Professionals; Step 10: Getting into the Market; Concluding Thoughts; Index.

Author Biography

Godfrey Harris and Kenneth M Katz
Release date Australia
January 1st, 1996
Country of Publication
United States
Edition
2nd Revised edition
Illustrations
Illustrations
Imprint
Americas Group Publications,U.S.
Pages
224
Dimensions
140x215x15
ISBN-13
9780935047202
Product ID
3759136

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