B>Jack J. Phillips, PhD, is a world-renowned expert on measurement and evaluation and the chairman of the ROI Institute. He provides consulting services for Fortune 500 companies and workshops for major conference providers throughout the world. He is the author of more than 30 books, including Beyond Learning Objectives: Develop Measurable Objectives that Link to the Bottom Line, Managing Talent Retention: An ROI Approach, and Show Me the Money: How to Determine ROI in People, Projects, and Programs. Patricia Pulliam Phillips, PhD, is an internationally recognized author, consultant, and researcher as well as the chairman of the Chelsea Group, Inc., and the president and CEO of the ROI Institute. She is the author several books, including The Green Scorecard: Measuring the ROI in Sustainability Projects, Measuring ROI in the Public Sector, and Retaining Your Best Employees. They both live in Birmingham, Alabama.