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Public Media Management for the Twenty-First Century on Hardback
Public Media Management for the Twenty-First Century on Hardback
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Public Media Management for the Twenty-First Century

Creativity, Innovation, and Interaction
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Description

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.

Author Biography:

Michał Głowacki is Assistant Professor at the Institute of Journalism at University of Warsaw, Poland. Lizzie Jackson is Professor of Interactive Media at Ravensbourne College of Design and Communication, UK
Release date Australia
September 26th, 2013
Audience
  • Tertiary Education (US: College)
Contributors
  • Edited by Lizzie Jackson
  • Edited by Michal Glowacki
Illustrations
14 Tables, black and white; 19 Line drawings, black and white
Pages
302
Dimensions
152x229x25
ISBN-13
9780415843256
Product ID
21030955

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