Business & Economics Books:

Public Relations and the Power of Creativity

Strategic Opportunities, Innovation and Critical Challenges

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Public Relations and the Power of Creativity
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Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous and sustainable global society. Public relations is often seen as the discipline that amplifies creative ideas developed by other sectors, but this is changing. With the blurring of lines among creative industries, organisations are increasingly turning to PR to generate the `big ideas' at the heart of effective communication. This volume gathers 12 outstanding contributions from scholars based in Germany, Finland, Austria, Romania, the UK, Spain, France, Norway, Turkey and the USA. Taken together, the chapters demonstrate a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.

Author Biography

Sarah Bowman is a Senior Lecturer at Northumbria University, UK. Her research interest include public affairs, ethical practice, competencies, and visual, spatial and affective practice.Adrian Crookes is the Programme Director for the Communications and Media courses at London College of Communication, University of Arts London, UK, which includes advertising, media communications, media cultures, and public relations at undergraduate and postgraduate levels. Oyvind Ihlen is a Professor in the Department of Media and Communication (IMK) at the University of Oslo, Norway. His research focuses in particular on the strategic communication of political issues. Stefania Romenti is Assistant Professor of Corporate Communication at IULM University, Italy, where she teaches public relations. Her research interests include communication measurement, reputation management and stakeholder engagement.
Release date Australia
September 24th, 2018
Edited by Adrian Crookes Edited by Oyvind Ihlen Edited by Sarah Bowman Edited by Stefania Romenti
Country of Publication
United Kingdom
Emerald Publishing Limited
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