Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous and sustainable global society.
Public relations is
often seen as the discipline that amplifies creative ideas developed by other
sectors, but this is changing. With the blurring of lines among creative
industries, organisations are increasingly turning to PR to generate the `big
ideas' at the heart of effective communication.
This volume gathers 12 outstanding contributions from scholars
based in Germany, Finland, Austria, Romania, the UK, Spain, France, Norway,
Turkey and the USA. Taken together, the chapters
demonstrate a range of possibilities for creative thinking about public
relations management and collaboration in different settings and with different
purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.
Sarah Bowman is a Senior Lecturer at Northumbria University, UK. Her research interest include public affairs, ethical practice, competencies, and visual, spatial and affective practice.Adrian Crookes is the Programme Director for the Communications and Media courses at London College of Communication, University of Arts London, UK, which includes advertising, media communications, media cultures, and public relations at undergraduate and postgraduate levels.
Oyvind Ihlen is a Professor in the Department of Media and Communication (IMK) at the University of Oslo, Norway. His research focuses in particular on the strategic communication of political issues.
Stefania Romenti is Associate Professor and Chair in Strategic Communication at
Universita IULM, Milan, Italy and Adjunct Professor of Communication
Measurement at IE Business School, Madrid, Spain. Her research interests
include communication measurement, reputation management and stakeholder
Release date Australia
October 4th, 2018
Edited by Adrian Crookes
Edited by Oyvind Ihlen
Edited by Sarah Bowman
Edited by Stefania Romenti