Business & Economics Books:

Public Relations Cases

International Perspectives

Format

Hardback

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Public Relations Cases
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Description

This second edition of Public Relations Cases offers a unique collection of contemporary international public relations case studies that gives the reader in-depth insight into effective public relations practice in a range of organizational contexts.

Author Biography

Danny Moss is Professor of Corporate and Public Affairs at the University of Chester, UK. Melanie Powell is a Senior Lecturer of Public Relations at Manchester Metropolitan University, UK, and programme leader for the university's CIPR Diploma. Barbara DeSanto is Professor and Director of the Communication Program at Maryville University, St. Louis, USA.
Release date Australia
July 16th, 2010
Contributors
Edited by Barbara DeSanto Edited by Danny Moss Edited by Melanie Powell
Country of Publication
United Kingdom
Edition
2nd New edition
Illustrations
13 Line drawings, black and white; 52 Halftones, black and white; 65 Illustrations, black and white
Imprint
Routledge
Pages
192
Dimensions
156x234x13
ISBN-13
9780415773362
Product ID
3978630

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