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This second edition of Public Relations Cases offers a unique collection of contemporary international public relations case studies that gives the reader in-depth insight into effective public relations practice in a range of organizational contexts.
Danny Moss is Professor of Corporate and Public Affairs at the University of Chester, UK. Melanie Powell is a Senior Lecturer of Public Relations at Manchester Metropolitan University, UK, and programme leader for the university's CIPR Diploma. Barbara DeSanto is Professor and Director of the Communication Program at Maryville University, St. Louis, USA.
Release date Australia
July 16th, 2010
Edited by Barbara DeSanto
Edited by Danny Moss
Edited by Melanie Powell
Country of Publication
2nd New edition
13 Line drawings, black and white; 52 Halftones, black and white; 65 Illustrations, black and white
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