Non-Fiction Books:

Quantitative Research Methods in Consumer Psychology

Contemporary and Data Driven Approaches

Format

Paperback

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Quantitative Research Methods in Consumer Psychology
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Description

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in the area of quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches, and addresses ethics that relate to contemporary research approaches. The text is appropriate for use with university students at all academic levels. Each chapter provides both a theoretical grounding in its topic area and offers applied examples of the use of the approach in consumer settings. Exercises are provided at the end of each chapter to test student learning. Topics covered are: quantitative research techniques; measurement theory and psychological scaling; mapping sentences for planning and managing research; using qualitative research to elucidate quantitative research findings; big data and its visualization; extracting insights from on-line data; modeling the consumer; social media and digital market analysis; connectionist modeling of consumer choice; market sensing and marketing research; preparing data for analysis; and ethics. The book may be used on its own as a textbook and may also be used as a supplementary text in quantitative research courses.

Author Biography

Paul M. W. Hackett is a visiting professor at the Universities of Suffolk and Gloucestershire, a visiting researcher at Cambridge University, and teaches at Emerson College.
Release date Australia
November 19th, 2018
Contributor
Edited by Paul Hackett
Pages
400
Illustrations
25 Line drawings, black and white; 32 Tables, black and white
Country of Publication
United Kingdom
Imprint
CRC Press
ISBN-13
9781138182721
Product ID
28247006

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