Redaktorskiy Analiz Reklamy V Knizhnom Izdanii
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Description
V rabote issledovany osnovnye aspekty raboty redaktora s reklamoy v knizhnykh izdaniyakh, proveden analiz reklamy, vyyavleny ee preimushchestva i nedostatki, privedena klassifikatsiya zhanrov reklamy v knizhnom izdanii s ukazaniem osobennostey kazhdogo zhanra. Issledovanie napravleno na to, chtoby prodemonstrirovat' vysokoe znachenie reklamy dlya izdatel'stv i sformulirovat' rekomendatsii redaktoru po rabote s reklamnym tekstom. Osnovnye polozheniya mogut byt' ispol'zovany v sootvetstvuyushchikh obrazovatel'nykh kursakh.
Release date Australia
December 29th, 2014
Author
Audience
- General (US: Trade)
Country of Publication
United States
Illustrations
black & white illustrations
Imprint
Lap Lambert Academic Publishing
Pages
96
Publisher
Lap Lambert Academic Publishing
Dimensions
152x229x6
ISBN-13
9783659649349
Product ID
23701141
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