Business & Economics Books:

Retail Marketing

Format

Paperback

Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

Retail Marketing by Ogenyi Omar
Unavailable
Sorry, this product is not currently available to order

Description

This text provides a comprehensive introduction to retail marketing covering a wide range of types of retail organisation. It has a coherent structure, looking first at the nature of retail marketing, then at the environment, at consumer behaviour, segmentation and positioning and at the retail marketing mix. The book ends with chapters on retail marketing planning and control and a specific chapter on international retail marketing. *Separate chapters on retail segmentation and positioning and on international retailing. *Full of examples and mini cases. *Case study with discussion questions at the end of each chapter.
Release date Australia
April 1st, 1999
Author
Country of Publication
United Kingdom
Imprint
Financial Times Prentice Hall
Pages
464
Dimensions
189x246x24
ISBN-13
9780273638599
Product ID
1753789

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
Filed under...