After Matt Watson had run his last workforce reduction project, he felt troubled. Disturbed with how much organizational change forces impact on the workforce. Realizing that the constant is change, he shifted his focus to creating something new. In turn, he created a change approach that would partner the organization with the employees. Change models are relatively new to organizational management and have made a positive impact on helping companies navigate change. However, there are still gaps in each change model leaving managers with incomplete blueprints. Rethinking Change Management addresses those gaps and explains the 9X change model. This approach curates the best practices from each change model to help build a comprehensive change strategy. Unique to the 9X model is that the approach to change focuses on engaging the workforce with nudges and empowered decision making. This 45-minute read will help ignite your thinking on looking at change through a new window and how you apply change management at your organization.