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Revolution in Marketing: Market Driving Changes

Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference
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Description

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2006 Academy of Marketing Science (AMS) Annual Conference held in San Antonio, Texas, entitled Revolution in Marketing: Market Driving Changes.
Release date Australia
October 28th, 2016
Audience
  • Professional & Vocational
Contributor
  • Edited by Harlan E. Spotts
Country of Publication
Switzerland
Edition
Softcover reprint of the original 1st ed. 2015
Illustrations
biography
Imprint
Springer International Publishing AG
Pages
307
Publisher
Springer International Publishing AG
Dimensions
210x279x17
ISBN-13
9783319385730
Product ID
26030799

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