I purchased this keyboard after my previous one (Logitech G910) finally died. I tried several alternatives, and after hearing rave reviews about the Vulcan, thought this was worth the purchase. The looks – It's definitely a keyboard for those that want to stand out, with the great illumination effects that you can customize with the software, to the general look and feel of the aluminum keyboard itself. The mechanical switch keys are raised above the surface of the keyboard, so for those who eat at their keyboard (you know who you are) cleaning out the crumbs is easy, as it near impossible to get trapped in the internals. Functionality – I love mechanical keyboards, for me, they provide better response and feel when typing, including gaming. It's easy to touch type with, the numpad works well, and there's significant space between the letters and function keys so you're not accidentally pressing one over the other. Value – It's expensive, but I feel was worth it. I have a keyboard that departs from the normal theme, reinvents it in a nice package. I have volume controls on they keyboard (a plus when gaming) as well as the ability to control the light brightness of the keyboard. This is a premium keyboard, that will perform the same functions as cheaper keyboards on the market, but you definitely have a better sense of style about it. If you're after style, and a bit of that wow factor – buy this. If you're after a keyboard that just types letters when you want it to – buy the cheaper alternatives.