A century ago, the words "Rockland" and "shoes" were synonymous. On any side road off Union Street, the town's main thoroughfare, were some of the most important shoe-manufacturing facilities in America, among them Emerson Shoe, Wright Shoe, and the Hurley Brothers Shoe Company. As the industrial revolution reigned, Rockland peaked, but Rockland had another side to it. Postals sent from Rockland exported the innate beauty of Reed's Pond, Cushing's Pond, and Whiting's Woods. These images proved to those folks who had never been to the town that even among the brick-and-mortar giants of the shoe industry, Rockland's natural side thrived.