Embossed and foil-blocked cards no longer set the heart racing, which is why the pressure on designers to create invitations that are memorable, desirable and collectable has never been higher. This guide explores state-of-the-art invitation design, showing how innovative designers create alluring and compelling invitation material. Four main sections guide the reader through the vital stages, exploring: medium, message, target and response, with examples of cutting edge work. An additional section, lifestyle, covers invitations to important occasions such as birthdays, weddings and funerals.
Table of Contents
Introduction, Medium, Message, Target, Response, Lifecycle, Breaking the Grid.
Sarah Manuelli is the features editor of UK design industry journal DesignWeek and writes for numerous magazines and national newspapers.