Learn how to successfully market your product or services to the Generation Y consumer. Traditional marketing is dead. Advertisers are finding it harder and harder to reach consumers through the traditional media such as television, radio, and newsprint. The problem is that the new generation of consumer has become immune to many of the tactics marketeers have come to rely on. "The Secrets of Reaching Gen Y Consumers" is filled with practical, innovative, and easy-to-implement techniques for marketing your products and services to the younger generation, and shows businesses how to leverage the internet and social media to gain customers, and how to create a brand that Gen Y will be loyal to.