Charisma is that mysterious "it" factor that makes the world's best salespeople more believable, compelling and magnetic. When they speak they hold their audience in the palm of their hand. But most sales superstars are unaware that it is their charisma that makes them so much better than their competitors.How can that be?Nonverbal behavior, that most powerful form of communication, is the engine generating charisma, and it is a subconscious expression. You don't have to consciously think about looking happy when you are happy, or sad when you are sad. Your nonverbal behavior automatically expresses this. The subconscious nature of a sales superstar's nonverbal behavior-their charisma-is why their secret weapon is a secret even to them. Sales superstars have developed their charisma over the course of their entire life, but here is the good news for those who want to become charismatic: You can be completely lacking in charisma and become charismatic in one week. This book will show you how.