Business & Economics Books:

Service Franchising

A Global Perspective
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Description

Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive research and the experiences of the author. As a result, the book advances the body of knowledge on international franchising for the academic community. In addition to being a breakthrough text for researchers in business and economics the book also contains guidance for franchisors and franchisees in their efforts to achieve success in the global marketplace. Ilan Alon has made major contributions to the understanding of franchising, both through his own research and his compiling and study of the work of other leading researchers. Alon pioneered research into the internationalization of franchising with his published studies from Asia, Europe, Latin America and other parts of the world.
Release date Australia
October 29th, 2010
Author
Audience
  • Professional & Vocational
Edition
Softcover reprint of hardcover 1st ed. 2006
Illustrations
36 Tables, black and white; 7 Illustrations, black and white; XXII, 264 p. 7 illus.
Pages
264
Dimensions
156x234x15
ISBN-13
9781441939289
Product ID
9785369

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