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Service is Front Stage on Hardback by J. Teboul
Service is Front Stage on Hardback by J. Teboul
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Service is Front Stage

Positioning Services for Value Advantage
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Description

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.

Author Biography:

JAMES TEBOUL is Emeritus Professor of Operations Management and Director of the International Executive Programme at INSEAD, France. His main areas of research are supply chain management, quality management and management of services. He has been a consultant to industrial and service organizations, is a member of the editorial board of the International Journal of Service Industry Management and a leading business author and expert.
Release date Australia
September 29th, 2006
Author
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Tertiary Education (US: College)
  • Undergraduate
Illustrations
XI, 172 p.
Pages
172
Dimensions
152x229x11
ISBN-13
9780230006607
Product ID
4724268

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