Shop 'til You Drop

Consumer Behavior and American Culture

By:

Arthur Asa Berger

Format:

Paperback / softback

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Description

Are Americans obsessed with shopping? Shop 'til You Drop is a lively look at our consumer culture and its role in our everyday lives and society. Is the United States different from other first-world nations in the amount of time we spend shopping or in our attitudes toward consumption? Are we one unified consumer culture or are several cultures operating and battling against one another? Arthur Asa Berger uncovers the answers to these and other questions, considering the sacred roots of consumer culture, the demographics of consumption, theories about competing cultures, and the semiotics of shopping. Accessibly written and entertaining, Shop 'til You Drop is ideal for courses in cultural studies, advertising, and American studies, as well as for anyone curious about our nation's drive to consume.

Author Biography:

Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.

Release date Australia

November 26th, 2004

Author

Arthur Asa Berger

Audience

General (US: Trade)

Pages

152

Dimensions

154x229x11

ISBN-13

9780742536913

Product ID

1813735

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