Now in its 5th edition, this comprehensive, practically focused and highly accessible text explores the contexts, choices and strategies facing the small business venture, including extensive coverage of planning a new venture. Pedagogical features developed in response to market feedback include running case material to explore the same case situation from a number of different but interrelated angles, annotated further reading, new chapter-end real world case studies, learning objectives and linked chapter summaries providing a student- and lecturer-friendly learning environment. Students on modules such as Personal Development and Effectiveness, Study Skills, Management Skills, Business Skills, Business Communication, Business Awareness, Managing Oneself and Others at for example BABS/BABA, HND/HNC, DMS, MBA levels will all find this a hugely valuable text through study and working life.
Table of Contents
Part 1 Understanding Small Business and Entrepreneurship 1. Small Business in the Economy 2. Entrepreneurship and the Entrepreneur 3. The Small Business and Entrepreneurial Environment 4. Innovation and the Marketplace 5. Information and Help Part 2 Creating an Entrepreneurial Small Business 6. Start ups and Franchises 7. Buying an Existing Business 8. Forming and Protecting a Business Part 3 Managing an Entrepreneurial Small Business 9. Business Planning 10. Successful Small Business Strategies 11. Management of People and Resources 12. Marketing 13. Money 14. Exits and Realising Value Part 4 Planning a New Venture 15. The Feasibility Study 16. The Route to Market Entry 17. The Business Plan Glossary Index Supplements: CWS and WebCT/BlackBoard cartridges including Instructor Notes, PPTs, suggested answers, weblinks, additional questions and further resources for both lecturers and students.