Is this the right book for me?Small Business Survival will give you all the help you need to not just "get by" in the present economic downturn but to help your business emerge stronger, too. The author, Kevin Duncan, is an independent troubleshooter with a vast knowledge of many business types, writer of 5 bestselling business books, and winner of many creativity and effectiveness awards. His no-nonsense approach to the subject guides you through the key issues and questions you will face and gives you clear, practical solutions - to help ensure your business survives and thrives.Small Business Survival includes:Phase I: ConfrontChapter 1: So your business is under pressure. What now?Chapter 2: Are you disciplined enough to survive?Chapter 3: Thinking is freePhase II: HoneFoo fightingWhy evolutive thinking?Chapter 4: Thinking stage 1: What are the facts?Chapter 5: Thinking stage 2: What's your own opinion?Chapter 6: Thinking stage 3: What can you learn from the experience of others?Phase III: EvolveChapter 7: Set up your business tripwires and grenadesChapter 8: Write your own Lifesmile StatementPhase IV: What next?Chapter 9: Don't confuse movement with progressChapter 10: Corporations don't have memoriesChapter 11: Everything may or may not be related to everything elseLearn effortlessly with a new easy-to-read page design and added features:Not got much time?One and five-minute introductions to key principles to get you started.Author insightsLots of instant help with common problems and quick tips for success, based on the author's many years of experience.Test yourselfTests in the book and online to keep track of your progress.Extend your knowledgeExtra online articles to give you a richer understanding of how to keep your small business afloat and going strong.Five things to rememberQuick refreshers to help you remember the key facts.Try thisInnovative exercises illustrate what you've learnt and how to use it.
After 20 years in advertising, Kevin Duncan has spent the last nine years as an independent troubleshooter, advising companies on how to change their businesses for the better. He has written 5 books, and has hands-on knowledge of how to run many types of businesses, overseeing over 1,000 projects and winning 35 awards for creativity and effectiveness.