In the face of today's environmental and economic challenges, doomsayers preach that the only way to stave off disaster is for humans to reverse course: to de-industrialize, re-localize, ban the use of modern energy sources, and forswear prosperity. But in this provocative and optimistic rebuke to the catastrophists, Robert Bryce argues that innovation and the inexorable human desire to make things Smaller Faster Lighter Denser Cheaper are the real keys to a greener, richer planet. Bryce examines how innovators have developed Smaller Faster solutions to our problems for centuries--from the vacuum tube and mass-produced fertilizer to mobile phones, nanotech, and advanced drill rigs--and demonstrates how today's cutting-edge companies and breakthrough technologies are accelerating that process, and creating a world in which people are living freer, healthier, lives than ever before. The tools we need to save the planet aren't to be found in the technologies or lifestyles of the past. This is the time to embrace the innovators and businesses all over the world who are making things Smaller Faster Lighter Denser Cheaper.