Social Media and Everyday Life in South Africa

By:

Tanja E Bosch

Format:

Hardback

Series:

Routledge Contemporary South Africa

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Description

This book explores how social media is used in South Africa, through a range of case studies exploring various social networking sites and applications. This volume explores how, over the past decade, social media platforms have deeply penetrated the fabric of everyday life. The author considers South Africans’ use of wearable tech and use of online health and sports tracking systems via mobile phones within the broader context of the digital data economy. The author also focuses on the dating app Tinder, to show how people negotiate and redefine intimacy through the practice of online dating via strategic performances in pursuit of love, sex and intimacy. The book concludes with the use of Facebook and Twitter for social activism (e.g. Fees Must Fall), as well as networked community building as in the case of the #imstaying movement. This book will be of interest to social media academics and students, as well as anyone interested in social media, politics and cultural life in South Africa.

Author Biography:

Tanja E. Bosch is Associate Professor of Media Studies and Production at the University of Cape Town. She teaches multimedia production, social media, radio studies and research methods.

Release date Australia

November 23rd, 2020

Author

Tanja E Bosch

Audience

Tertiary Education (US: College)

Illustrations

2 Tables, black and white; 6 Line drawings, black and white; 7 Illustrations, black and white

Pages

158

Series

Routledge Contemporary South Africa

ISBN-13

9780367280796

Product ID

33536170

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