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Socio-Economic Perspectives on Consumer Engagement and Buying Behavior on Hardback
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Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

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Description

In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.

Author Biography:

Hans Ruediger Kaufmann, University of Applied Management Studies Mannheim, Germany and University of Nicosia, Cyprus. Mohammad Fateh Ali Khan Panni, City University, Bangladesh.
Release date Australia
January 30th, 2017
Audience
  • Professional & Vocational
Contributors
  • Edited by Hans-Ruediger Kaufmann
  • Edited by Mohammad Fateh Ali Khan Panni
Pages
350
Dimensions
152x229x25
ISBN-13
9781522521396
Product ID
26609814

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