In this volume Danah Zohar and Ian Marshall envisage two scenarios. The first is business as we know it today - all short-term interest, short-term gain and isolationist thinking, with the material bottom line as king. The second envisages a business culture driven by fundamental values and a deep sense of purpose in which wealth is accumulated to generate a decent profit while acting to raise the common good. The emphasis is on "stake-holder value", where stake-holders include the human race, present and future, and the planet itself. These are the values of this book. The crucial question, which Zohar and Marshall address is: how we can move from one scenario to the other? They show how we need to consider three types of capital to make the leap. Rational intelligence (IQ) and emotional intelligence (EQ) are needed to diagnose the contemporary situation, and then the 12 qualities of spiritual intelligence (SQ) can be used to bring about the final transformation. The ultimate goal is sustainable capitalism within a framework of a more meaningful working life.
Danah Zohar is a physicist and philosopher and management educator who lectures globally to large corporations, foundations and educational organizations. Ian Marshall, her husband, is a psychiatrist and psychotherapist. Their books include The Quantum Self, Rewiring the Corporate Brain, and SQ: The Ultimate Intelligence.