Excerpt from Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Salience, of Consequences on Attitudes and Memory An experiment was conducted to investigate the relationship between inference and persuasion. Subjects were exposed to an advertisement in which the presence or absence of conclusions and the salience of the consequences associated with committing an inferential error were manipulated orthogonally. Subjects were more likely to generate omitted conclusions spontaneously and form favorable brand attitudes when consequences were salient. Further, when consequences were salient, more accessible attitudes were formed in implicit than in explicit conclusion conditions. Theoretical. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.