Sport Business in the Global Marketplace

Name: Sport Business in the Global Marketplace
SKU: 25696456
Price: 138.99 AUD
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Paperback / softback

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Description

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

Author Biography:

HANS WESTERBEEK and AARON SMITH are consultants with Manage to Manage Australasia Pty Ltd. with considerable experience in the area of sport business and the business of sport.

Release date Australia

October 4th, 2002

Author

Audience

Professional & Vocational

Edition

1st ed. 2003

Illustrations

251 Illustrations, black and white; XIV, 241 p. 251 illus.

Pages

241

Dimensions

152x229x14

ISBN-13

9781349508457

Product ID

25696456

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