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Sport Management
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Sport Management

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Paperback / softback
$157.99
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Description

This is a core text for all those on Sport Management and Sports Studies courses. It examines both traditional business elements and the new functional areas of management in sport. Key chapters on marketing, finance, entrepreneurship, and event management are included, and the book as a whole provides a critical understanding of the complex and dynamic relationship between sport, business and management. The reader is supported through accessible theoretical explanation, real-life examples and case studies, learning activities and guidance on further study.

Author Biography:

Karen Bill is Associate Dean in the School of Sport, Performing Arts and Leisure at the University of Wolverhampton. She is an Entrepreneurship Fellow at the National Council for Graduate Entrepreneurship.
Release date Australia
April 27th, 2009
Audience
  • Tertiary Education (US: College)
Contributor
  • Edited by Karen Bill
Pages
256
Dimensions
171x246x14
ISBN-13
9781844452637
Product ID
2792328

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