"The section on testing your new business concept is unlike anything in any other book on start-ups. How much is it worth to know that your new business is something your customers will want--before you invest in it?" --Pat Cunningham, Wall Street Journal Advertising Advisor and former Vice Chairman, N. W. Ayer Global Advertising Agency "Start-Up Smarts is an explosive work of ten powerful, practical steps that lay out reality." --Dr. Jeffrey Magee, Publisher, Performance Magazine To make sure your start-up succeeds in the most profitable way, you need to plan and prepare your way to prosperity. This means learning the secrets of successful entrepreneurs--from knowing whom to trust to adapting in a changing marketplace. Start-up specialists and thriving business owners Barry H.
Cohen and Michael Rybarski reveal the critical keys to getting your new business up and running a profit, in-cluding how to: * Create a Flexible Business Plan * Find Out What Your Customers Really Want * Capitalize on the Right Trends * Hire the Best People * Choose the Most Lucrative Partners Complete with real-life success stories from first-time entrepreneurs and the best businesses to start right now, Start-Up Smarts guarantees your new business will prosper in any market!
Barry H. Cohen has been a small business owner for thirteen years and has over thirty years of experience as advertising counsel. He is currently a principal of AdLab Media Communications, LLC. He completed a BA in English cum laude from Kean University in NJ, and is a graduate of the U.S. SBA Small Business Management Training Course. His publication credits include the book 10 Ways to Screw Up an Ad Campaign, as well as articles in Radio & Records, Performance Magazine and Floorcovering Weekly.