Business & Economics Books:

Stop Selling, Start Partnering

The New Thinking About Finding and Keeping Customers


Paperback / softback

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Stop Selling, Start Partnering by Larry Wilson
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"...refreshing, insightful, life-changing."-Harvey Mackay, author of Swim with the Sharks Without Being Eaten Alive "There are dozens of gurus of management and probably hundreds of books on selling...Stop Selling stands out as the best of the lot."-Warren Bennis Distinguished Professor of Business Administration, UCLA BusinessWeek Bestseller NOW IN PAPER! Businesses around the world are waking up to the fact that the customers who matter most to their survival don't want to be sold on a product or service. What today's enlightened buyers want instead is to form "partnerships" with organizations and individuals who will help solve high-level strategic problems, make money, and save money. Now, in this Business Week bestseller, international sales guru Larry Wilson speaks directly to managers, executives, and salespeople about how to excel in the new game of customer partnering. Packed with valuable advice, anecdotes and personal accounts gleaned from Wilson's consulting experiences, Stop Selling, Start Partnering outlines a tested program for: * Developing powerful, long-lasting partnerships with customers * Designing and nurturing "customer-keeping" organizations * Quickly adapting to radical change in the marketplace while improving performance LARRY WILSON (Eden Prarie, Minnesota) has more than 30 year's experience in business training and consulting. He is the founder of the world-renowned Pecos River Learning Center. HERSCH WILSON (Eden Prarie, Minnesota) is Senior Vice President and Lead Facilitator at Pecos River Learning Center.

Author Biography

LARRY WILSON has been in the training and consulting business for over thirty years. He founded Wilson Learning and started Pecos River Learning Centers in 1982. He is coauthor of two bestselling books, The One Minute Sales Person and Changing the Game: The New Way to Sell. HERSCH WILSON is a Senior Vice President and Lead Facilitator with Pecos River Learning Centers. Before joining Pecos, he was a freelance writer and also coauthored Changing the Game: The New Way to Sell.
Release date Australia
January 5th, 1996
Country of Publication
United States
John Wiley & Sons Inc
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