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Storytelling and Market Research on Hardback by C. Frederic John
Storytelling and Market Research on Hardback by C. Frederic John
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Storytelling and Market Research

A Practical User Guide
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Description

Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in. While demand for storytelling in marketing research reports and presentations has mushroomed in recent years, there can be confusion about what decision-makers mean by "stories." Leading market research expert C. Frederic John eliminates this confusion by defining four specific types of story in the business arena, and providing a series of "how-to" guides for generating effective solutions when communicating learning and other information. This book is the first to emphasize the needs of the report reader or presentation audience. Drawing on examples from ancient and modern literature, drama, opera, and other arts, this book will help today’s (and tomorrow’s) market research professionals to thrive in a world demanding insights, real-world recommendations, and more relevant deliverables.

Author Biography:

C. Frederic John enjoys a global reputation as a strategic researcher with a career spanning over 40 years. He specializes in melding profound insights into concrete recommendations for clients, and in crafting compelling research deliverables using story-telling techniques.
Release date Australia
November 11th, 2021
Audiences
  • Further/Higher Education
  • Professional & Vocational
  • Tertiary Education (US: College)
Illustrations
17 Line drawings, black and white; 1 Halftones, black and white; 18 Illustrations, black and white
Pages
186
ISBN-13
9781032064871
Product ID
35053815

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Storytelling and Market Research by C. Frederic John
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Storytelling and Market Research
by C. Frederic John ~ Paperback / softback
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