Storytelling in Organizations

Name: Storytelling in Organizations
SKU: 3835208
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Description

This book is the story of how four busy executives, from different backgrounds and perspectives, were surprised to find themselves converging on the idea of narrative as a valuable lens for understanding and managing organizations. The authors describe the power of narrative and storytelling in their own experience working on knowledge management, change management, and innovation strategies in organizations such as Xerox, the World Bank, and IBM. Storytelling in Organizations lays out for the first time why narrative and storytelling should be part of the mainstream of organizational and management thinking.

Author Biography:

John Seely Brown, Stephen Denning, Katalina Groh, Laurence Prusak

Release date Australia

August 26th, 2004

Author

Audience

Professional & Vocational

Pages

208

Dimensions

152x229x11

ISBN-13

9780750678209

Product ID

3835208

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