David Walters BA (Alberta), MSc (Bradford), PhD (Cranfield) was an Honorary Adjunct Professor at the University of Technology Sydney. Prior to this post he was Professor of Management: Logistics and Supply Chain at ITLS, University of Sydney and subsequently an honorary professor. He has held posts at the Cranfield School of Management, Oxford University (Templeton College), Macquarie University and the Western Sydney University (Sydney Graduate School of Management). He has published several textbooks in business and marketing subjects, the most recent "Managing in the Value Chain Network" was published in 2012. He has published over 30 articles in academic journals. David Walters has teaching experience in a wide range of continents including North America, the Middle East, Europe, Asia, and Africa. In addition to his wide teaching experience he has acted as a consultant for many international companies. These have included: AWA, CSR, (Australia and New Zealand). British Oxygen Company, Coates, and notable retailing organizations; Harrods, Laura Ashley, the Kingfisher Group, Storehouse, Marks and Spencer, and Tesco. Deborah Helman  BA (Leicester), MPhil (Cranfield, PhD (Birmingham) is Professor of Sales and Marketing at the Keller Graduate School of Management., and Co-Managing Editor of the DeVry University Journal of Scholarly Research.  Her research typically involves qualitative methods – focus groups, case study development in both the business and academic contexts. She is a member of the American Marketing Association.