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Strategic Communication in Business and the Professions

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Strategic Communication in Business and the Professions

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Strategic Communication in Business and the Professions by H. Dan O'Hair
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Description

Strategic Communication discusses the four essential elements of effective communication - setting goals, knowing the audience, mastering skills, and managing anxiety. For the successful communicator this book provides the both framework and the necessary tools. This Seventh Edition helps the reader address the current challenges of communication within the realm of business. The updated examples provide an increased focus on the balance between technology and communication, the new forms of communication technology; in addition to the integration of new research in the area of business communication, management, interpersonal and group communication. Strategic Communication prepares readers for the business world of today.
Release date Australia
February 15th, 2010
Country of Publication
United States
Edition
United States ed of 7th revised ed
Imprint
Allyn & Bacon
Pages
456
Dimensions
203x254x23
ISBN-13
9780205693115
Product ID
3809328

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