Do you know how to get the competitive advantage? STRATEGIC MANAGEMENT: BUILDING AND SUSTAINING COMPETITIVE ADVANTAGE shows you in detail how the world's top companies build, extend, and sustain a competitive advantage. How do they do it? Through distinctive competence, quality, globalization, change, and ethics. And because this business textbook is rich with study tools, STRATEGIC MANAGEMENT: BUILDING AND SUSTAINING COMPETITIVE ADVANTAGE gives you the competitive advantage on the test as well!
Table of Contents
1. Introduction. 2. The Competitive Environment: Assessing Industry Attractiveness. 3. Firm Capabilities: Assessing Strengths and Weaknesses. 4. Opportunities for Distinction: Building Competitive Advantage. 5. Shifts in Competitive Advantage: Responding to Environmental Change. 6. Corporate Strategy: Leveraging Resources to Extend Advantage. 7. Global Strategy: Harnessing New Markets to Extend Advantage. 8. Strategic Alliances: Competing and Cooperating for Advantage. 9. Designing Organizations for Advantage. 10. Balancing Integration and Change: Building Learning Organizations. 11. Corporate Governance: Instilling Principles for Enduring Advantage.