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Strategic Management in the Hospitality Industry by Eliza Ching-Yick Tse
Strategic Management in the Hospitality Industry by Eliza Ching-Yick Tse
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Strategic Management in the Hospitality Industry

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Strategic Management in the Hospitality Industry

Pearson New International Edition
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Description

For courses in Strategic Management or Policy in Hospitality Programs. Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. Placing a responsibility on the learner, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a text specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management.
Release date Australia
November 1st, 2013
Audience
  • Tertiary Education (US: College)
Edition
3rd edition
Pages
368
Dimensions
216x279x17
ISBN-13
9781292027418
Product ID
21752151

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